Geena Davis Institute/Ford’s “She’s Got Drive” (web content)
1) What was your first professionally directed work and when was it?
In 2015, I directed Just Go With It, a commercial fashion web series for Ann Taylor LOFT and that was the first time I worked as a director for hire.
2) How did you get into directing?
In college, I was writing screenplays and handing them off to other directors to direct, but they never quite got it right so I decided to try my own hand at it and fell completely in love.
3) What is your most recent project?
I created and directed “I SHIP IT”, a musical series for the CW Seed. I’m currently developing other projects in the TV and feature space.
4) What is the best part of being a director?
I love the magic of collaboration – writing can be a solitary sport, but directing is all about collaborating with others to find something new and wonderful.
6) What is your current career focus: commercials & branded content, TV, movies? Do you plan to specialize in a particular genre—comedy, drama, visual effects, etc.?
I always go towards wherever the work takes me first—whether that’s commercials or features or TV. I’ve been working in digital a lot, because it’s granted me a lot of freedom to tell the stories that interest me the most.
10) Tell us about your background (i.e. where did you grow up? Past jobs?)
I was born in Guangzhou, China and grew up in Green Brook, New Jersey. I studied screenwriting and international relations at Carnegie Mellon University—we didn’t have a film school, so I figured out I wanted to be a director by experimenting with short films and web series on YouTube. I’m open to both comedy and drama—I tend to gravitate towards romance and coming-of-age stories with pops of visual flair.
Hope Farley
New Business
Adolescent Content
contact via email
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